Privacy Policy

Last Updated: March 2, 2026

At Home Grown Property Group, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information, including your rights regarding SMS/text message communications.

1. Information We Collect

We may collect the following types of personal information:

• Identity Data: first name, last name, username, or similar identifier
• Contact Data: mailing address, email address, and telephone numbers (including mobile numbers)
• Transaction Data: details about real estate inquiries, property interests, and services you have received
• Technical Data: IP address, browser type and version, time zone, and location data
• Usage Data: information about how you use our website, products, and services
• Communications Data: records of your consent to receive SMS/text messages and communication preferences

2. SMS / Text Message Communications

2a. How We Use SMS Messaging

Home Grown Property Group uses SMS/text messaging to communicate with clients and leads regarding real estate services, including:

• Property inquiries and showing confirmations
• Appointment reminders and scheduling updates
• New listing alerts matching your stated criteria
• Market updates and general customer care
• Follow-up communications related to your real estate transaction

2b. How We Obtain Your Consent (Opt-In)

We only send SMS messages to individuals who have provided express written consent. Consent is obtained through one or more of the following methods:

• Website contact forms: When you submit a property inquiry or contact form on our website at homegrownpropertygroup.com, you will see a clearly labeled SMS consent checkbox with the following disclosure: “I agree to receive SMS/text messages from Home Grown Property Group regarding my real estate inquiry. Message & data rates may apply. Reply STOP to opt out at any time.”
• CRM opt-in: Consent may also be collected through our Follow Up Boss CRM when you engage with our agents directly or through a property inquiry submission.
• In-person or verbal consent: When verbally or in writing provided directly to one of our agents, with the consent recorded in our CRM system.

2c. Message Frequency & Rates

Message frequency will vary based on your real estate activity and preferences. Standard message and data rates may apply depending on your mobile carrier plan.

2d. How to Opt Out of SMS Messages

You may opt out of receiving SMS messages from us at any time using any of the following methods:

• Reply STOP to any text message you receive from us. You will receive a confirmation message and will not receive further messages.
• Reply HELP to any text message for assistance.
• Contact us directly at Info@HomeGrownPropertyGroup.com or (803) 902-3700 to request removal.

2e. Opt-In Confirmation Message

When you opt in to receive SMS communications, you may receive a confirmation message such as: “You’ve opted in to receive SMS updates from Home Grown Property Group. Msg & Data rates may apply. Reply STOP to unsubscribe, HELP for help.”

2f. Opt-Out Confirmation Message

Upon opting out, you will receive a final confirmation message such as: “You have been unsubscribed and will not receive further messages from this number. Reply START to resubscribe.”

3. How We Use Your Information

We use your personal data only for lawful purposes, including:

• To fulfill real estate services and respond to property inquiries
• To communicate with you via your chosen channels (including SMS, email, or phone) based on your consent
• To send appointment reminders, listing alerts, and market updates
• To maintain records of your consent and communication preferences
• To comply with legal or regulatory obligations

4. Data Security

We have implemented appropriate technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Access to personal data is limited to employees and agents with a legitimate business need.

5. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following limited circumstances:

• With Follow Up Boss CRM to manage client communications and consent records
• With Twilio, our SMS communications platform, solely to deliver messages you have consented to receive
• With service providers who assist in operating our website or business, under confidentiality obligations
• When required by law or to protect our legal rights

Note: No mobile information (including SMS opt-in data and consent) will be shared with third parties or affiliates for marketing or promotional purposes.

6. Your Rights

You have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal data, subject to legal obligations
• Opt-out: Withdraw consent for SMS communications at any time by replying STOP
• Restriction: Request that we limit how we use your data
• Portability: Request transfer of your data in a structured, machine-readable format

7. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies.

8. Cookies

Our website uses cookies to improve your browsing experience and analyze site usage. You can control cookie settings through your browser preferences.

9. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from minors.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last Updated” date. Continued use of our services after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact us: